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In a world dominated by trends that pass by in the blink of an eye, we’re choosing a slower, more mindful route. We believe that you, dear reader, have every right to know who makes your clothes and how. In fact, we insist. And that’s because we go through great lengths to ensure that these hands are nurtured, cherished and respected. We strive to offer them consistent employment, fair wages and a dignified means of practising their ages-old craft. We also believe that what you wear is an extension of who you are and what you believe in – we know that you care about clothes that are meant to be re-worn, that adapt themselves to your changing needs, that last you as long as a friendship would… a lifetime. And that’s why, we’ve created a brand that reaches to your heart from ours.